/* =============================================================================
 * Ads-Landing Template (template-ads-landing.php)
 * Scope: body.kw-ads-landing
 * WAS:   Sticky-Bottom-CTA + Topbar (nur Logo) + minimaler Footer.
 *        Komplette Block-Styles fuer die 11 Ads-Blocks (BEM in Plugin-Namespace).
 * WARUM: Google-Ads-Pages brauchen reduzierte Navigation und einen dauerhaft
 *        sichtbaren Conversion-Pfad. Mobile-First.
 * ============================================================================= */

/* --- Topbar (nur Logo) ------------------------------------------------------ */
body.kw-ads-landing {
	padding-bottom: 96px; /* Platz fuer Sticky-CTA */
}
.kw-ads-topbar {
	background: var(--color-bg, #fdfbf9);
	border-bottom: 1px solid var(--color-line, #e0d2bc);
	padding: 16px clamp(1rem, 4vw, 2rem);
}
.kw-ads-topbar__logo { display: inline-flex; align-items: center; }
.kw-ads-topbar__logo img { height: 36px; width: auto; display: block; }
.kw-ads-topbar a,
.kw-ads-topbar__logo,
.kw-ads-topbar__logo a { text-decoration: none; }
.kw-ads-topbar a:hover { text-decoration: none; }

/* --- Sticky-Bottom-CTA ------------------------------------------------------ */
.kw-ads-stickycta {
	position: fixed;
	left: 0; right: 0; bottom: 0;
	z-index: 60;
	display: flex;
	gap: 8px;
	padding: 12px clamp(1rem, 4vw, 2rem);
	background: rgba(255, 255, 255, 0.96);
	backdrop-filter: blur(8px);
	border-top: 1px solid var(--color-line, #e0d2bc);
	box-shadow: 0 -4px 16px rgba(0, 0, 0, 0.08);
}
.kw-ads-stickycta .kw-btn { flex: 1 1 0; min-height: 48px; font-size: 13px; }
@media (min-width: 768px) {
	.kw-ads-stickycta { justify-content: center; }
	.kw-ads-stickycta .kw-btn { flex: 0 0 auto; min-width: 220px; }
}

/* --- Footer ---------------------------------------------------------------- */
.kw-ads-footer {
	background: var(--color-ink, #1a1a1a);
	color: #fff;
	padding: 24px clamp(1rem, 4vw, 2rem);
	margin-bottom: 96px;
}
.kw-ads-footer__inner {
	max-width: var(--container-max, 1280px);
	margin: 0 auto;
	display: flex; flex-direction: column;
	gap: 8px;
	font-size: 13px;
}
.kw-ads-footer__brand { opacity: 0.7; }
.kw-ads-footer__nav { display: flex; gap: 16px; }
.kw-ads-footer__nav a { color: #fff; opacity: 0.85; text-decoration: underline; }
.kw-ads-footer__nav a:hover { opacity: 1; }
@media (min-width: 768px) {
	.kw-ads-footer__inner { flex-direction: row; justify-content: space-between; align-items: center; }
}

/* =============================================================================
 * Block-Styles: kw-Ad-Hero (3 Varianten)
 * ============================================================================= */
.kw-ad-hero { position: relative; background: var(--color-primary-dark, #7a1c33); color: #fff; overflow: hidden; min-height: 580px; }
.kw-ad-hero__bg { position: absolute; inset: 0; }
.kw-ad-hero__bg img { width: 100%; height: 100%; object-fit: cover; opacity: 0.65; }
.kw-ad-hero__overlay { position: absolute; inset: 0; background: linear-gradient(105deg, rgba(122,28,51,0.92), rgba(122,28,51,0.75) 60%, rgba(90,20,38,0.65)); }
.kw-ad-hero__inner { position: relative; max-width: var(--container-max, 1280px); margin: 0 auto; padding: 48px clamp(1rem, 4vw, 2rem); display: flex; flex-direction: column; justify-content: center; min-height: 580px; }
.kw-ad-hero__content { max-width: 36rem; }
.kw-ad-hero__eyebrow { display: inline-flex; align-items: center; padding: 6px 14px; background: rgba(255,255,255,0.12); border: 1px solid rgba(255,255,255,0.2); border-radius: 100px; font-size: 11px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: #fff; margin-bottom: 16px; }
.kw-ad-hero__title { font-size: clamp(36px, 6vw, 60px); font-weight: 700; line-height: 1.05; margin: 0 0 16px; letter-spacing: -1px; text-transform: uppercase; color: #fff; text-shadow: 0 2px 16px rgba(0,0,0,0.5); }
.kw-ad-hero__sub { font-size: 18px; line-height: 1.5; color: #fff; margin: 0 0 16px; text-shadow: 0 1px 8px rgba(0,0,0,0.4); }
.kw-ad-hero__bullets { list-style: none; padding: 0; margin: 0 0 32px; display: grid; gap: 10px; }
.kw-ad-hero__bullets li { padding-left: 28px; position: relative; color: #fff; }
.kw-ad-hero__bullets li::before { content: "✓"; position: absolute; left: 0; color: var(--color-accent-light, #e2d2bb); font-weight: 700; font-size: 18px; }
.kw-ad-hero__actions { display: flex; flex-wrap: wrap; gap: 12px; margin-bottom: 16px; }
.kw-ad-hero__trust { font-size: 12px; letter-spacing: 1.5px; text-transform: uppercase; color: var(--color-accent-light, #e2d2bb); }

/* Variante --award-first: Award-Badge */
.kw-ad-hero--award-first .kw-ad-hero__inner { display: grid; gap: 32px; align-items: center; }
.kw-ad-hero__award-badge { display: inline-flex; flex-direction: column; align-items: center; justify-content: center; padding: 24px; background: #fff; color: var(--color-primary, #97233f); border-radius: 50%; width: 180px; height: 180px; box-shadow: 0 16px 48px rgba(0,0,0,0.25); transform: rotate(-4deg); margin-bottom: 16px; }
.kw-ad-hero__award-num { font-size: 56px; font-weight: 700; line-height: 0.9; color: var(--color-primary, #97233f); }
.kw-ad-hero__award-label { font-size: 10px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; text-align: center; line-height: 1.3; margin-top: 4px; color: #1a1a1a; }

/* Variante --werkstatt: Signature */
.kw-ad-hero--werkstatt .kw-ad-hero__bg img { object-position: 65% center; opacity: 0.7; }
.kw-ad-hero__signature { display: flex; align-items: center; gap: 12px; padding-top: 24px; border-top: 1px solid rgba(255,255,255,0.2); margin-top: 16px; }
.kw-ad-hero__signature-text { font-style: italic; font-size: 14px; color: var(--color-accent-light, #e2d2bb); margin: 0; line-height: 1.4; }
.kw-ad-hero__signature-text strong { font-style: normal; color: #fff; display: block; font-size: 12px; letter-spacing: 1.5px; text-transform: uppercase; margin-top: 2px; }

@media (min-width: 1024px) {
	.kw-ad-hero { min-height: 720px; }
	.kw-ad-hero__inner { min-height: 720px; padding: 96px clamp(1rem, 4vw, 2rem); }
	.kw-ad-hero__content { max-width: 40rem; }
	.kw-ad-hero--award-first .kw-ad-hero__inner { grid-template-columns: 1fr 0.6fr; }
	.kw-ad-hero__award-badge { width: 260px; height: 260px; padding: 32px; justify-self: end; align-self: center; transform: rotate(-6deg); }
	.kw-ad-hero__award-num { font-size: 88px; }
	.kw-ad-hero__award-label { font-size: 12px; }
}

/* =============================================================================
 * kw-microbar
 * ============================================================================= */
.kw-microbar { background: var(--color-ink, #1a1a1a); color: #fff; border-bottom: 1px solid rgba(255,255,255,0.06); }
.kw-microbar__grid { max-width: var(--container-max, 1280px); margin: 0 auto; padding: 24px clamp(1rem, 4vw, 2rem); display: grid; grid-template-columns: 1fr; gap: 16px; }
.kw-microbar__item { display: flex; align-items: center; gap: 12px; }
.kw-microbar__icon { width: 32px; height: 32px; opacity: 0.85; flex-shrink: 0; }
.kw-microbar__text { font-size: 13px; font-weight: 600; letter-spacing: 0.5px; color: #fff; margin: 0; line-height: 1.3; }
.kw-microbar__text small { display: block; font-weight: 400; font-size: 12px; color: var(--color-accent-light, #e2d2bb); margin-top: 2px; }
@media (min-width: 1024px) { .kw-microbar__grid { grid-template-columns: repeat(3, 1fr); } }

/* =============================================================================
 * kw-pain-points
 * ============================================================================= */
.kw-pain { padding: 48px 0; }
.kw-pain__inner { max-width: var(--container-max, 1280px); margin: 0 auto; padding: 0 clamp(1rem, 4vw, 2rem); }
.kw-pain__head { max-width: 56rem; margin-bottom: 32px; }
.kw-pain__title { font-size: clamp(28px, 4vw, 40px); margin: 0 0 8px; }
.kw-pain__sub { font-size: 18px; color: var(--color-ink-muted, #3d3d3d); margin: 0; max-width: 60ch; }
.kw-pain__grid { display: grid; grid-template-columns: 1fr; gap: 24px; }
.kw-pain__card { background: #fff; border-radius: 12px; padding: 32px; box-shadow: 0 2px 8px rgba(0,0,0,0.08); display: flex; flex-direction: column; gap: 12px; }
.kw-pain__problem { font-size: 11px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: var(--color-ink-light, #585858); margin: 0; }
.kw-pain__quote { font-style: italic; font-size: 18px; line-height: 1.4; color: var(--color-ink, #1a1a1a); margin: 0; }
.kw-pain__answer { font-size: 11px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: var(--color-primary, #97233f); margin: 16px 0 4px; padding-top: 16px; border-top: 1px solid var(--color-line, #e0d2bc); }
.kw-pain__answer-text { margin: 0; color: var(--color-ink-muted, #3d3d3d); font-size: 16px; line-height: 1.6; }
@media (min-width: 1024px) { .kw-pain__grid { grid-template-columns: repeat(3, 1fr); } }

/* =============================================================================
 * kw-bauart-overview
 * ============================================================================= */
.kw-bauart-overview { padding: 48px 0; background: var(--color-surface, #f5f0eb); }
.kw-bauart-overview__inner { max-width: var(--container-max, 1280px); margin: 0 auto; padding: 0 clamp(1rem, 4vw, 2rem); }
.kw-bauart-overview__head { max-width: 56rem; margin-bottom: 32px; }
.kw-bauart-overview__title { font-size: clamp(28px, 4vw, 40px); margin: 0 0 8px; }
.kw-bauart-overview__sub { font-size: 18px; color: var(--color-ink-muted, #3d3d3d); margin: 0; max-width: 60ch; }
.kw-bauart-overview__grid { display: grid; grid-template-columns: 1fr; gap: 24px; }
.kw-bauart-overview__card { background: #fff; border-radius: 12px; overflow: hidden; box-shadow: 0 2px 8px rgba(0,0,0,0.08); display: flex; flex-direction: column; position: relative; }
.kw-bauart-overview__card::before { content: ""; position: absolute; top: 0; left: 0; right: 0; height: 4px; background: var(--color-primary, #97233f); }
.kw-bauart-overview__media { aspect-ratio: 16 / 10; background: var(--color-surface, #f5f0eb); display: flex; align-items: center; justify-content: center; padding: 32px; }
.kw-bauart-overview__media img { max-width: 100%; max-height: 100%; object-fit: contain; }
.kw-bauart-overview__body { padding: 24px; display: flex; flex-direction: column; flex: 1; gap: 8px; }
.kw-bauart-overview__tag { font-size: 11px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: var(--color-primary, #97233f); margin: 0; }
.kw-bauart-overview__name { font-size: 22px; margin: 0 0 8px; }
.kw-bauart-overview__text { margin: 0; color: var(--color-ink-muted, #3d3d3d); font-size: 14px; line-height: 1.6; flex: 1; }
.kw-bauart-overview__specs { display: flex; gap: 12px; padding-top: 16px; border-top: 1px solid var(--color-line, #e0d2bc); margin-top: 16px; font-size: 12px; font-weight: 600; color: var(--color-ink-light, #585858); flex-wrap: wrap; }
@media (min-width: 1024px) { .kw-bauart-overview__grid { grid-template-columns: repeat(3, 1fr); } }

/* =============================================================================
 * kw-detail-features
 * ============================================================================= */
.kw-detail-features { padding: 48px 0; }
.kw-detail-features__inner { max-width: var(--container-max, 1280px); margin: 0 auto; padding: 0 clamp(1rem, 4vw, 2rem); }
.kw-detail-features__head { max-width: 56rem; margin-bottom: 32px; }
.kw-detail-features__title { font-size: clamp(28px, 4vw, 40px); margin: 0 0 8px; }
.kw-detail-features__sub { font-size: 18px; color: var(--color-ink-muted, #3d3d3d); margin: 0; max-width: 60ch; }
.kw-detail-features__grid { display: grid; grid-template-columns: 1fr; gap: 24px; }
.kw-detail-features__card { background: #fff; border-radius: 12px; overflow: hidden; box-shadow: 0 2px 8px rgba(0,0,0,0.08); transition: transform 0.35s, box-shadow 0.35s; display: flex; flex-direction: column; }
.kw-detail-features__card:hover { transform: translateY(-4px); box-shadow: 0 8px 24px rgba(0,0,0,0.12); }
.kw-detail-features__img { aspect-ratio: 4 / 3; overflow: hidden; background: var(--color-surface-alt, #ede5dc); }
.kw-detail-features__img img { width: 100%; height: 100%; object-fit: cover; }
.kw-detail-features__body { padding: 24px; }
.kw-detail-features__name { font-size: 18px; margin: 0 0 8px; }
.kw-detail-features__text { margin: 0; font-size: 14px; color: var(--color-ink-muted, #3d3d3d); line-height: 1.6; }
@media (min-width: 1024px) { .kw-detail-features__grid { grid-template-columns: repeat(3, 1fr); } }

/* =============================================================================
 * kw-award-deep
 * ============================================================================= */
.kw-award-deep { padding: 48px 0; background: var(--color-surface, #f5f0eb); }
.kw-award-deep__inner { max-width: var(--container-max, 1280px); margin: 0 auto; padding: 0 clamp(1rem, 4vw, 2rem); display: grid; gap: 32px; align-items: center; }
.kw-award-deep__title { font-size: clamp(28px, 4vw, 40px); margin: 0 0 16px; }
.kw-award-deep__body { font-size: 18px; color: var(--color-ink-muted, #3d3d3d); margin: 0 0 16px; max-width: 55ch; }
.kw-award-deep__quote { font-style: italic; font-size: 18px; line-height: 1.5; color: var(--color-ink, #1a1a1a); margin: 0 0 16px; padding: 24px; border-left: 4px solid var(--color-primary, #97233f); background: #fff; }
.kw-award-deep__cite { font-size: 12px; letter-spacing: 1.5px; text-transform: uppercase; color: var(--color-ink-muted, #3d3d3d); margin-top: 8px; display: block; font-style: normal; }
.kw-award-deep__media { aspect-ratio: 4 / 3; border-radius: 12px; overflow: hidden; box-shadow: 0 16px 48px rgba(0,0,0,0.18); }
.kw-award-deep__media img { width: 100%; height: 100%; object-fit: cover; }
@media (min-width: 1024px) { .kw-award-deep__inner { grid-template-columns: 1fr 1.1fr; gap: 96px; } }

/* =============================================================================
 * kw-tech-highlight
 * ============================================================================= */
.kw-tech-highlight { padding: 48px 0; }
.kw-tech-highlight__inner { max-width: var(--container-max, 1280px); margin: 0 auto; padding: 0 clamp(1rem, 4vw, 2rem); }
.kw-tech-highlight__head { max-width: 56rem; margin-bottom: 32px; }
.kw-tech-highlight__title { font-size: clamp(28px, 4vw, 40px); margin: 0 0 8px; }
.kw-tech-highlight__sub { font-size: 16px; color: var(--color-ink-muted, #3d3d3d); margin: 0; }
.kw-tech-highlight__table { background: #fff; border-radius: 12px; overflow: hidden; box-shadow: 0 2px 8px rgba(0,0,0,0.08); }
.kw-tech-highlight__row { display: grid; grid-template-columns: 1fr; gap: 4px; padding: 16px 24px; border-bottom: 1px solid var(--color-line, #e0d2bc); }
.kw-tech-highlight__row:nth-child(even) { background: var(--color-surface, #f5f0eb); }
.kw-tech-highlight__row:last-child { border-bottom: none; }
.kw-tech-highlight__label { font-size: 12px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: var(--color-ink-light, #585858); }
.kw-tech-highlight__value { font-size: 16px; color: var(--color-ink, #1a1a1a); font-weight: 700; }
.kw-tech-highlight__note { margin-top: 24px; font-size: 14px; color: var(--color-ink-light, #585858); font-style: italic; }
@media (min-width: 1024px) { .kw-tech-highlight__row { grid-template-columns: 280px 1fr; gap: 24px; padding: 24px; } }

/* =============================================================================
 * kw-service-promise
 * ============================================================================= */
.kw-service-promise { padding: 48px 0; }
.kw-service-promise__inner { max-width: var(--container-max, 1280px); margin: 0 auto; padding: 0 clamp(1rem, 4vw, 2rem); }
.kw-service-promise__head { max-width: 56rem; margin-bottom: 32px; }
.kw-service-promise__title { font-size: clamp(28px, 4vw, 40px); margin: 0 0 8px; }
.kw-service-promise__sub { font-size: 18px; color: var(--color-ink-muted, #3d3d3d); margin: 0; max-width: 60ch; }
.kw-service-promise__grid { display: grid; grid-template-columns: 1fr; gap: 24px; margin-top: 16px; }
.kw-service-promise__item { display: grid; grid-template-columns: 56px 1fr; gap: 16px; padding: 24px; background: #fff; border-radius: 12px; box-shadow: 0 2px 8px rgba(0,0,0,0.08); }
.kw-service-promise__icon { width: 56px; height: 56px; opacity: 0.9; }
.kw-service-promise__name { font-size: 18px; margin: 0 0 4px; }
.kw-service-promise__text { margin: 0; font-size: 14px; color: var(--color-ink-muted, #3d3d3d); line-height: 1.6; }
@media (min-width: 1024px) { .kw-service-promise__grid { grid-template-columns: repeat(3, 1fr); } }

/* =============================================================================
 * kw-process-steps
 * ============================================================================= */
.kw-process-steps { padding: 48px 0; background: var(--color-surface, #f5f0eb); }
.kw-process-steps__inner { max-width: var(--container-max, 1280px); margin: 0 auto; padding: 0 clamp(1rem, 4vw, 2rem); }
.kw-process-steps__head { max-width: 56rem; margin-bottom: 32px; }
.kw-process-steps__title { font-size: clamp(28px, 4vw, 40px); margin: 0 0 8px; }
.kw-process-steps__sub { font-size: 18px; color: var(--color-ink-muted, #3d3d3d); margin: 0; max-width: 60ch; }
.kw-process-steps__list { display: grid; grid-template-columns: 1fr; gap: 24px; counter-reset: pstep; list-style: none; padding: 0; margin: 0; }
.kw-process-steps__step { display: grid; grid-template-columns: 64px 1fr; gap: 16px; align-items: start; counter-increment: pstep; padding: 24px; background: #fff; border-radius: 12px; box-shadow: 0 2px 8px rgba(0,0,0,0.08); }
.kw-process-steps__num { width: 64px; height: 64px; border-radius: 100px; background: var(--color-primary, #97233f); color: #fff; display: flex; align-items: center; justify-content: center; font-size: 26px; font-weight: 700; }
.kw-process-steps__num::before { content: counter(pstep); }
.kw-process-steps__name { font-size: 18px; margin: 0 0 8px; }
.kw-process-steps__text { margin: 0; color: var(--color-ink-muted, #3d3d3d); font-size: 16px; line-height: 1.6; }
@media (min-width: 1024px) { .kw-process-steps__list { grid-template-columns: repeat(4, 1fr); } }

/* =============================================================================
 * kw-ads-faq
 * ============================================================================= */
.kw-ads-faq { padding: 48px 0; }
.kw-ads-faq__inner { max-width: var(--container-max, 1280px); margin: 0 auto; padding: 0 clamp(1rem, 4vw, 2rem); }
.kw-ads-faq__head { max-width: 56rem; margin-bottom: 32px; }
.kw-ads-faq__title { font-size: clamp(28px, 4vw, 40px); margin: 0; }
.kw-ads-faq__list { max-width: 820px; }
.kw-ads-faq__item { border-bottom: 1px solid var(--color-line, #e0d2bc); padding: 16px 0; }
.kw-ads-faq__item:first-child { border-top: 1px solid var(--color-line, #e0d2bc); }
.kw-ads-faq__q { display: flex; justify-content: space-between; align-items: center; cursor: pointer; gap: 24px; font-size: 18px; font-weight: 600; color: var(--color-ink, #1a1a1a); list-style: none; }
.kw-ads-faq__q::-webkit-details-marker { display: none; }
.kw-ads-faq__q::after { content: "+"; font-weight: 400; font-size: 28px; color: var(--color-primary, #97233f); transition: transform 0.35s; flex-shrink: 0; }
details[open] > .kw-ads-faq__q::after { transform: rotate(45deg); }
.kw-ads-faq__a { margin: 16px 0 0; color: var(--color-ink-muted, #3d3d3d); max-width: 70ch; }

/* =============================================================================
 * kw-final-cta
 * ============================================================================= */
.kw-final-cta { padding: 48px 0; background: linear-gradient(135deg, var(--color-primary, #97233f), var(--color-primary-dark, #7a1c33)); color: #fff; }
.kw-final-cta__inner { max-width: 880px; margin: 0 auto; padding: 0 clamp(1rem, 4vw, 2rem); text-align: center; }
.kw-final-cta__overline { font-size: 12px; font-weight: 600; text-transform: uppercase; letter-spacing: 2px; color: var(--color-accent-light, #e2d2bb); display: inline-block; margin: 0 0 16px; }
.kw-final-cta__title { color: #fff; font-size: clamp(28px, 4vw, 40px); margin: 0 0 16px; line-height: 1.1; }
.kw-final-cta__sub { color: rgba(255,255,255,0.92); margin: 0 0 32px; font-size: 18px; max-width: 50ch; margin-left: auto; margin-right: auto; }
.kw-final-cta__actions { display: flex; flex-wrap: wrap; gap: 12px; justify-content: center; }
.kw-final-cta__actions .kw-btn-primary { background: #fff; color: var(--color-primary, #97233f); border-color: #fff; }
.kw-final-cta__actions .kw-btn-primary:hover { background: var(--color-surface, #f5f0eb); }
.kw-final-cta__actions .kw-btn-outline { color: #fff; border-color: rgba(255,255,255,0.7); background: transparent; }
.kw-final-cta__actions .kw-btn-outline:hover { background: rgba(255,255,255,0.12); }